Led by Sendai City and Japan External Trade Organization (JETRO), NTT DOCOMO, INC., Tokio Marine & Nichido Fire Insurance Co., Ltd; World Accelerating Tomorrow Challenge (WATCH) is an online program to accelerate technology innovation in disaster relief and prevention-related solutions in the era of climate change. The Earth is now in a period of rapid climate change, with global temperatures rising. Climate change will transform the way we live, causing water shortages and making it harder to produce food. Some regions could become dangerously hot and others uninhabitable because of rising sea levels. Extreme weather events that cause huge disasters - like heatwaves, downpours, hurricanes and storms - will become more frequent and intense, threatening lives and livelihoods.
Sendai City has been promoting social innovation in disaster prevention and disaster relief under the “Sendai Framework for Disaster Risk Reduction 2015-2030”, one of the world’s major agendas that is specified in the target of SDGs.
WATCH is seeking for innovative solutions from all over the world. Here we provide business matching opportunities with leading Japanese corporations and development resources for your proposals.
WATCH welcomes all global companies and startups that are interested in expanding disaster risk reduction business to the Japanese market and global market.
disaster image disaster image
We want to generate startups and global companies that are fighting climate change and all kinds of disaster prevention,
now it’s time to turn your vision into reality and show your potential to the world.


“BOSAI” is a convenient and traditional Japanese term which encompasses a comprehensive concept from disaster risk reduction to reconstruction and recovery. After experiencing the Great East Japan Earthquake, Sendai city has continually sought innovative solutions through leading-edge technologies in order to avoid catastrophes happening again.
“BOSAI-TECH”, an initiative that tries to achieve the wishes from all the stakeholders in our living environment, aiming to develop BOSAI concept with leading-edge technologies.



  • MERIT01

    Opportunity to partner
    with Japanese leading

  • MERIT02

    Full Supports from JETRO
    for business expansion
    in Japan.

    The supports from JETRO will start
    after the matching is progressing.
  • MERIT03

    Contribute to the environment
    by using high technologies
    and save more lives.


  • 11/15 18:00JST

    Application Deadline

  • Dec.~Jan.

    Finalize your proposal

    • Kickoff with Partners
    • Pitch Preparation
    • Side Events
  • Feb.

    Final Pitch Event

  • Mar.

    POC planning


Application Deadline: 2021/11/15 (Mon.) 18:00JST
Please fill out this form to contact us and we’ll get back to you right away! (* Required)


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Let us know if you want to know more about the WATCH 2021 program.
  • Will be held at

    • Date2021/10/21 18:00 JST
    • LocationOnline
    • FeeFree
    Join us now
  • Outline

    • Opening Greetings from Sendai City3min
    • Special welcome from JETRO3min
    • WATCH Program guidelines3min
    • NTT docomo’s challenge10min
    • Tokio Marine & Nichido challenge10min
    • Wrap up1min